The Sales Funnel No Longer Exists

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other truths about modern B2B marketing. We discuss exactly how the buying journey is currently completely fragmented and also the way that neighborhood structure can help marketing professionals retake control of the explo

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Startup Marketing Interview with Mark Donnigan

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no more exists, as well as other truths concerning modern-day B2B advertising and marketing. We talk about how the acquiring trip is now completely fragmented and also the way that community building can help marketing professionals retake control

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